Retail Staging
Optimize the customer journey!
Retail is detail.
Designing a merchandising concept is not easy because it involves different departments: merchandising, category management, sales... and its deployment in stores sometimes comes up against inconsistencies. Retail Staging improves the work of the teams and facilitates the deployment of the merchandising strategy at the point of sale.
The benefits of Retail Staging
Realistic vision
Decision-making made easier with 3D planograms and stores
Centralized data
Management of the entire chain: assortments, planograms, POS, stores
Collaboration
Different teams can work on a common store or planogram project
Analytical
Performance indicators such as sales and margins are directly visible in the virtual store
2 modules for a merchandising 3.0 approach
3D Store
Design an unlimited number of stores in minutes, including products, planograms and POS.
3D Planogram
Simulate your shelves by designing and analyzing realistic planograms in a few clicks.
3D Store Builder
- One centralized data source, material, planograms, assortments.
- A simple tool to duplicate stores (EX: Creating a pharmacy takes less than 15 minutes).
- No 3D expertise required.
- Make teams collaborate effectively.
3D Store Simulator
- The marketing and merchandising strategy is defined and tested in the virtual store.
- Growth levers are visible as if you were in the store.
- The entire business proposition is embedded in immersive content.
- The proposals are tested with a panel of consumers.
3D Planogram Studio
- POS, assortments and markers are visible in a realistic shelf.
- Category performance is analyzed in an immersive way.
- Centralized management of furniture and assortments for better collaboration.
- Furnishings in line with your point of sale concept.
3D Planogram Field
- A field solution for your sales representatives or store managers.
- A simple and realistic solution to visualize recommendations.
- An order-taking tool for field teams.
- Analysis of the key performances: stock, turnover, margin...
Builder
- A single source of centralized data, materials, planograms, assortments.
- A simple tool to duplicate stores (EX: Creating a pharmacy takes less than 15 minutes).
- No 3D expertise required.
- Make teams collaborate effectively.
Simulator
- The marketing and merchandising strategy is defined and tested in the virtual store.
- Growth levers are visible as if you were in the store.
- The entire business proposition is embedded in immersive content.
- The proposals are tested with a panel of consumers.
Studio
- POS, assortments and markers are visible in a realistic shelf.
- Category performance is analyzed in an immersive way.
- Centralized management of furniture and assortments for better collaboration.
- Furnishings in line with your point of sale concept.
Field
- A field solution for your sales representatives or store managers.
- A simple and realistic solution to visualize recommendations.
- An order-taking tool for field teams.
- Analysis of the key performances: stock, turnover, margin...
Rapid deployment in 3 steps
Simulate
the store concept, furniture and assortments in an immersive way.
Hire
your field teams on the best locations.
Run
your merchandising recommendations for better performance.
The benefits
105 000
euros saved over 3 months
15
days of work saved
10 times
faster in the implementation
5 times
cheaper to test
Use cases and customer testimonials
Optimization of the customer journey
Benefits for Intermarché
- Immediate return on investment.
- Work on store concepts using customer journey simulation
- Automatic modeling of products and planograms in the 2D/3D converter
- Reconstruction of shelves: products, POS, markings
- Integration in a model space or a digital twin connected to an online panel
- Unlimited simulations, instant modeling
- 105,000 euros saved over 3 months
- 15 days of work saved
In terms of savings, if I add up the total for the first 3 months alone, I have saved 75 000€ in costs for the installation of a physical showroom. To this 75 000€, I have to add 30 000€ corresponding to the 3 projects I initiated over the last 3 months.
Perfect store strategy
The benefits for Nestlé
- Stronger customer engagement.
- Deploy the point of sale strategy in the store
- Automatic modeling of products and planograms in the 2D/3D converter
- Restitution in a dedicated 3D immersive room
- Selling strategy in the client's environment
- A dedicated tool for the field
- Better knowledge of the market
- 10 times faster and 5 times cheaper
- 7 days to launch a concept store
The clients were very receptive to the approach and the solution was once again a great help in illustrating our approach and answering questions and objections.
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