How to create buzz with augmented reality filters?
What is augmented reality?
First introduced in the late 1960s, augmented reality is a technology that allows the integration of virtual elements in 3D (in real time) into a real real environment. The principle is to combine the virtual and the real and give the illusion of perfect integration to the user. It is generally the superimposing synthetic images (text, pictograms, 3D objects...) on real images. As pointed out in thefilter-experience article “Unlike virtual reality, augmented reality is applied in our real world".
When we talk about augmented realityMany people still do not have a clear idea of what it means. Most of the time, we imagine that it is associated with cutting-edge technology, almost inaccessible to everyone. However, augmented reality is being used much more often than we think. There are even more than "500 million people per day around the world"to use it unconsciously according to the Digimind blog.
So how do we go about using augmented reality?
What are augmented reality filters?
Simply through the use of augmented reality filters. But what are these filters in concrete terms?
"The filters are creative layersThe filters are creative layers, colour effects that you add after capturing your photos. They allow you to change the visual aspect of your image by modifying certain settings such as tonality, hues, saturation or brightness. explains the Numerized article.
On the Social Networks, augmented reality filters are everywhere! They allow us toadd a touch of fun to our photos or videos, to make-up in a clickor even give us a healthy glow when we are tired.
If there's one trend to catch on to immediately, it's this one. It is winning the hearts of more and more people, taking over smartphones through Instagram, Snapchat or Facebook. These colourful and attractive filters attract the attention of users, and this does not displease brands.
But why are brands using these augmented reality filters? And how do you create buzz with augmented reality filters?
Why do brands use them?
The augmented reality filters are causing a stir! Brands have understood this and are looking to use this new technology to grow. There are many reasons for brands to create their own augmented reality filters: brand awareness, growth opportunities...
Gives the brand a facelift:
In order to make an impression, there is no doubt that augmented reality filters filters are the answer. They allow brands to show themselves to be in the the zeitgeistborrowing the new codes of social networks and thus be up to date. This gives a a youthful touch to the brand shows that it knows how to follow the trends of the moment.
Thanks to these filters, retailers are using them as a new means of communication and social media strategy.
Promote their products easily:
With the augmented reality filters, you can enhance your brand image and but also your products. Filters are not only used to beautify, they can also allow users to test your products in augmented reality. According to the study in the sensefuel “70% of consumers said they would be loyalty to brands that incorporate AR as part of their as part of their shopping experience.“
Thanks to the augmented realitythe user can wear your products directly and be instantly seduced!
No more barriers to purchase, he then moves on to an online purchase or a drive-to-store. Similar to the Ikea brand brand, which uses an augmented reality application, the future buyer can also project the image of a sofa or piece of furniture as if it were already in his home. He can thus imagine their interior more easilyThey can easily imagine their interior, change the colour and obtain a concrete simulation of what they would like. Everything is packaged to reassure the buyer and encourage them to buy.
Brands thus make their advertisements thanks to filters! But how can you create a buzz and stand out from the crowd?
How to create buzz with augmented reality filters?
Boost your social networking strategy:
Filters serve as a real marketing strategy and can reflect the brand's image.the brand image you image you want! In order to grow your community on social networksthe augmented reality filters filters represent a huge opportunity. "Thanks to AR filters, the interaction rate of your audience is increased by more than 25% on your on your content." demonstrates the site filter-story.
The more attractive your filter is, the more your community will want to use it for theirs. From then on, your audience will grow. In the blink of an eye, your filter will be known to millions of users and create a whole new audience.
What makes it even more interesting for brands is that the name of the name of the filter creator is always visible. Wherever you are, users will users will know your brand and thus come to see what you do.
But to do this, you must first be original!
Don't set any limits. If one word were to be attributed to augmented reality filters it would be creativity. In order to stand out from the competition, attract your customers. Be bold, entertain your audience! Consumers are fond of originality. And for this, several solutions are possible:
- Like Macdonald, create your own filter featuring your products.
- Create mini-games that boost your audience by creating interactivity.
- Use contests to create buzz by boosting your brand's shares.
- Enjoy a unique and immersive experience through special effects, 3D worlds and more.
It is important to important to stand out but it is also important to create a filter that matches you. Don't change your brand image but rather be consistent with it. The goal is not to lose your audience but to bring them into your world.
Engage through interactivity and create buzz with augmented reality filters:
As pointed out by the tigrz website : “The interest for brands is to create a connection with users that goes that goes beyond the simple advertising impression.”
By creating a unique filter, you reach a young and activecommunity, an opportunity for you to increase your economic growth. You create engagement with your audience. Your brand gets a boost and gets noticed.
Your consumers find interaction with your brand and a new bond is created. a new bond is created. The more you engage your audience, the stronger your relationship will be strengthened and will act as a sales accelerator.
Augmented reality filters therefore provide real added value for companies that are adept at social networking and new technologies.
But filters are not the only ones to use augmented reality.
It can be used for many other purposes that facilitate daily work. To find out more about the uses of augmented reality :