Astrid Baron - 23/08/2021
Introduction: Why choose Tencent Cloud to grow in Asia?
Retail VR Interview with Tencent: Tencent Cloud is a global cloud services provider which is in a unique position. It helps international companies to succeed in Asia and Chinese companies to expand internationally. Tencent Cloud offers the perfect balance between local operations and international expertise through :- Extensive presence around the world
- Teams based in each region covered
- Exclusive native cloud solutions
What is the outlook for e-commerce in China?
More and more content is being introduced on e-commerce platforms to attract customers through multiple channels:- On social networks
- Group purchases
- "Live streaming and one-click-buy
- Creating personalised shopping experiences
- Meet the individual needs of their clients
- Contacting them in a number of meaningful ways.
The new generation of intelligent retail shops
Intelligent in-store systems that integrate customer databases are significantly changing shopping experiences in China. These advanced platforms allow salespeople to tap into customers' preferences. The aim is to provide them with tailored product recommendations. Based on the information contained in the customer database, they can then best match their expectations.
Retail VR Interview with Tencent Cloud: What solutions does Tencent Cloud provide for the e-commerce sector?
Tencent Cloud provides storage management solutions, with a high quality network, through its DNA from the video game industry. Called Tencent Cloud Object Storage (COS), it allows customers (combined with big data), to build an architecture where storage and computation are separated. This reduces costs and increases efficiency. Tencent Cloud Live Video Broadcasting includes services such as video-on-demand, live streaming, instant messaging and more. This allows customers to create a highly reliable e-commerce business, accelerate site speed and content loading, and improve the user experience. Tencent Cloud Smart Retail systems, including facial recognition, QR codes and RFID chips, are becoming a standard in the Chinese retail market. These systems enable :- Create unmanned shops.
- Connecting online and offline sales and communication channels.
- Improve the efficiency of the supply chain and warehouse management.
Technologies that enable a new experience
Tencent Cloud owns and operates a global data centre infrastructure around the world, covering 27 regions, 67 availability zones and offering approximately 2 million physical servers that are immediately accessible. In addition, Tencent Cloud offers solutions focused on various industries including commerce, including e-commerce security solutions such as financial risk control, anti-fraud and anti-phishing to secure business operations. Data-driven decision making To enable data-driven business decisions, Tencent Cloud provides data security and analytical reporting tools.
Retail VR Interview from Tencent cloud : What are Wechat's mini-programs?
A free chat application, WeChat/Weixin offers messaging, video calls, videos, images, games and other everyday services (hotel reservations, taxi and plane reservations, etc.). With over 1.3 billion monthly active users, WeChat/Weixin is one of the most popular social messaging applications in the world, especially in China. By integrating into China's largest digital ecosystem (98% of China's online population), WeChat mini-programs are the best way for brands to reach their customers. They are applications available from the WeChat catalogue, requiring no installation. They offer convenient e-commerce solutions, online and offline access via QR code sharing, and services such as WeChat Pay and user authentication. WeChat mini-programs allow retailers to create a seamless connection between online and offline shopping experiences. Customers can :- Booking personals shoppers.
- Personalise their in-store visits by listening to their favourite music in the fitting rooms.
- Customise their products.
Why a collaboration between Tencent Cloud and Retail VR?
Retail VR helps brands and retailers to improve retail processes and sales through new and efficient shopping experiences. By offering intelligent solutions (InStore Activation Virtual Showroom..), Retail VR facilitates the conversion to 3D with virtual and augmented reality applications. Through our collaboration, we offer precise solutions to companies in the e-commerce sector. Smart retailing is possible through advanced cloud technology. All this, on the Tencent technology of their choice: WeChat mini-program, website, mobile... Intelligent systems are now creating a lot of buzz in the retail sector. By leveraging the resources of Tencent Cloud, the advanced solutions provided by Retail VR create unique and personalised experiences for customers. This helps differentiate brands from the competition while increasing efficiency. To support the overall retail strategy, brands need an innovative partner like Tencent Cloud. Easy to deploy, it will provide them with all the tools and resources needed to leverage emerging smart retail solutions.Share this article