Retail VR interviews the CCI of Paris-IDF

connect street, CCI interview, Retail VR, virtual showroom
Antoine Charneau - 07/03/2022

Introduction: Retail VR interviews the CCI of Paris-IDF

What is an ICC?

A Chamber of Commerce and Industry is a public institution of an administrative nature.

They are responsible for representing the interests of commercial, industrial and service enterprises.

What is the role of an ICC?

The main tasks of a CCI :

  • Representing and bringing the voice of business to the public authorities
  • Managing public interest facilities
  • Train and develop the skills of managers, employees and young people
  • Informing companies and facilitating their administrative formalities
  • Supporting project leaders, companies and territories in their economic development.
cci paris, connected street, metaverse, virtual showroom
The connected street

The project: Retail VR interviews the CCI of Paris-IDF

What is the CCI Paris-IDF's project?

The Paris IDF Chamber of Commerce has the role of participating in the strategy of regaining commercial activity in town centres by encouraging the development of activities.

The project Connect Street is a project for retailers and local authorities. 

It represents an evolution of the "Nomadic Connected Store" concept. This device is a mobile showroom of digital solutions dedicated to retail activities. It was deployed in the cities of Ile-de-France and then at national level. Indeed, this concept was intended to acculturate retailers to digitalization by showing them the usefulness and accessibility of solutions both in terms of uses and financial, to allow them to try the solutions and to help them understand and make choices when faced with the multiplicity of possibilities.

How did you come up with this idea?

The desire to transform this concept into a 100% digital version is based on 3 points:

  • limit deployment constraints
  • to have a more comprehensive approach in line with the digital world
  • facilitate access to both retailers and local authorities or other institutional partners

What is the purpose of this project?

Connect Street should enable the CCI Paris Ile-de-France to provide an effective and accessible solution to the need to professionalise retailers. These needs are expressed by :

  • communities: with a view to maintaining their commercial attractiveness and dynamism
  • shopkeepers: they are confronted with changing consumption patterns and need to be supported in dealing with a world that sometimes seems far removed from their own and not always adapted to them

How will it be used in everyday life?

This system should be a resource centre, a space for acculturation and demonstration, and a support for the various services related to digitisation offered by the Paris Region Chamber of Commerce and Industry through a website that is easy to access, fun, modern and interactive.

This tool will offer a number of features, including :

  • a virtual showroom module dedicated to demonstrations in a 3D environment: a real connected street with the possibility of being put in contact with each other
  • a place called the Trade Agora, allowing customisation and animation for communities or partners and offering live workshops, videos, documentation, etc.
  • a module to put you in touch with expert advisors, digital solutions and local authorities
  • information on the regional aid and support schemes available for the implementation of these solutions;
  • a module providing access to webinars, training and workshops related to the digitalisation of businesses.
  • A media library, a real resource centre dedicated to trade and digital.
cci paris, connected street, virtual showroom, metaverse
The Trade Agora.

Why turn to digital? Retail VR interviews the CCI of Paris-IDF

Digital technology is a key lever for local players. Indeed, it allows shops to be adapted to consumer practices and reinforces the attractiveness of town centres. 

In addition, local authorities are increasingly seeking to develop digital solutions to promote local economic life and the revitalisation of their territory.

The reasons for this choice

We want to provide a better visibility of the digital solutions developed for retailers and local authorities, in order to support the digital transition of retailers in the territories with a modern and fun tool.

And in a more contextual way, it is a way of responding to the need to support local commerce in the face of an unprecedented crisis that is both impacting economic activity and changing purchasing behaviour at an unprecedented rate.

What technology is used?

The solution Virtual Showroomsolution, developed by Retail VR, was applied to this project. Indeed, it allows to create a virtual environment from the real. You can then move around, add photo or video content, consult product sheets, put items in a basket and buy them. 

This immersive experience does not require a virtual reality headset and is accessible on a smartphone, tablet or computer.

What is the next step? Retail VR interviews the CCI of Paris-IDF

Thanks to the technology used, the field of evolution is extremely wide. In fact, the project itself has evolved enormously since the beginning of the adventure. First of all, we started with a virtual showroom. Then we opted for a connected street. In the end, it's a whole neighbourhood.

We are already working with the CCI's Les Digiteurs site on a complementary support offer via a virtual orientation kiosk. It is integrated into the decor of the connected street and allows for interactive dialogue and personalised support.

cci paris, connected street, connect street, virtual showroom, retail vr, metavers
The first version of the connected street, which has now evolved.
cci paris, connected street, connect street, virtual showroom, retail vr, metavers
The latest version of the connected street.

Why a collaboration between the Paris-IDF Chamber of Commerce and Retail VR?

Firstly, Retail VR helps brands and retailers to improve retail processes and sales through new and efficient shopping experiences. By publishing software, Retail VR offers intelligent solutions, facilitating the conversion to 3D with virtual and augmented reality applications.

Secondly, thanks to our collaboration, we are raising awareness of digitalization among retailers and local authorities. They can try out the solutions. 

Thirdly, by creating this virtual space, Retail VR is facilitating the digital transformation and fulfilling the wish of the CCI and its partners to bring together different players. This virtual universe will continue to evolve through the integration of new retailers and the development of new projects. Initially conceived as a showroom, the project has evolved into a real virtual city. This shows the potential of the virtual showroom solution to evolve.

Do you want your solution to be part of the project? Contact Mauricio Valdivia (connect-street@cci-paris-idf.fr) !