Multiply your tests and validate your merchandising strategy easily
Traditionally, shopper studies and in vivo tests take a long time to set up and are very expensive. These tests only affect a limited number of targets. And yet, these studies are indispensable to validate the merchandising strategy of brands.
Thanks to virtual reality, we can now immerse the shopper into a real real shop environment. The product modelling is automatic ! Thus, the shopper can carry out his or her shopping journey as usual. They can click on the products, put them in the shopping basket and simulate a purchase. By using virtual reality, we are free from the constraints of physical test environments.
Test the 3D shopper study for yourself!
The functionalities of the 3D Shopper Study
With Retail VR, a specialist in virtual reality, you can carry out an unlimited number of studies and free yourself from the problems of geographical coverage (national and even international). The time required to set up the study is considerably reduced. Conducted online, this research allows you to reach a wider target, more quickly. It is no longer necessary to have the shopper move to a point of sale, nor to set up a very costly physical installation (physical space, purchase of products, etc.).
A solution recognised by a professional jury
Our solution won an award at the 8th Night of Connected Commerce!
Thanks to our 2D-3D converter, we automate the design of your 3D models and planograms. Thus, we facilitate the creation of shopper studies and AB testing at will and without physical constraints.
This approach is innovative and effective in several ways:
We help them meet their challenges
We offer brands and retailers new shopping experiences with unlimited possibilities.
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