Shopper Study

Multiply your tests and validate your merchandising strategy easily

Traditionally, shopper studies and in vivo tests take a long time to set up and are very expensive. These tests only affect a limited number of targets. And yet, these studies are indispensable to validate the merchandising strategy of brands.

 

Thanks to virtual reality, we can now immerse the shopper into a real real shop environment. The product modelling is automatic ! Thus, the shopper can carry out his or her shopping journey as usual. They can click on the products, put them in the shopping basket and simulate a purchase. By using virtual reality, we are free from the constraints of physical test environments.

Test the 3D shopper study for yourself!

We are compatible with many merchandising software

The functionalities of the 3D Shopper Study

With Retail VR, a specialist in virtual reality, you can carry out an unlimited number of studies and free yourself from the problems of geographical coverage (national and even international). The time required to set up the study is considerably reduced. Conducted online, this research allows you to reach a wider target, more quickly. It is no longer necessary to have the shopper move to a point of sale, nor to set up a very costly physical installation (physical space, purchase of products, etc.).

Reduce time and costs by a factor of 7

Reach a wider audience faster

Conduct an unlimited number of studies

A solution recognised by a professional jury

Our solution won an award at the 8th Night of Connected Commerce!

Thanks to our 2D-3D converter, we automate the design of your 3D models and planograms. Thus, we facilitate the creation of shopper studies and AB testing at will and without physical constraints.

 

This approach is innovative and effective in several ways:

 

Our collaborations

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Enov

Founded in 1994, Enov is a marketing and innovation research institute.

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Action Plus Shopper Research

Founded in 1995, Action Plus Shopper Research is a research institute specialising in shopper and consumer behaviour.

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Kantar

Kantar is a data and research institute based on evidence by measurement.

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The Shopper Agency

Founded in 2012, The Shopper Agency specialises in micro and macro space management and visual merchandising.

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PRS IN VIVO

With decades of experience, PRS IN VIVO conducts world-class research for hundreds of companies.

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6°designers

6°designers is an agency of experts in value creation since 40 years. It deals with subjects such as design, innovation and marketing.

"The solution provided by Retail VR offers us a range of complementary tools, with methodologies in a real situation (physical shop) or in a virtual situation (3D shelf). All this according to the context and objectives of our customers."

We help them meet their challenges

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shopper study, 3D shopper study, ab testing, ab testing 3D, Retail VR
shopper study, 3D shopper study, ab testing, ab testing 3D, Retail VR
shopper study, 3D shopper study, ab testing, ab testing 3D, Retail VR

Solution

Instore Activation

Solution

Retail Staging

We offer brands and retailers new shopping experiences with unlimited possibilities.

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