Testimonial of WD40 and the E-commerce Pack

WD40
Astrid Baron - 23/07/2021

How can we provide consumers with a complete and realistic view of our products on our retailers' e-commerce sites, beyond a simple photo? 

Benchmarks: Considered by many to be the number one cleaning solution, WD-40 was invented 60 years ago by three employees of the Rocket Chemical Company. Today, WD40 is a global company operating in 176 countries on all continents. Specialising in multi-functional maintenance products for workshops, factories and homes, it currently employs no less than 40 employees in France. Testimony of WD40 and the E-commerce Pack.

                     

 

Interview with Charlène Devillard
Digital Marketing Manager France & Africa
E
n charge of the online presence of our WD-40® and 3-EN-UN® brands (brand sites, social networks, etc.), especially in eCommerce.

 

     

 

The issue 

In order to have complete and detailed product pages on our online retailers' websites. We create media packs for our WD-40® and 3-EN-UN® brands. These media packs consist of key visuals that inform consumers about the characteristics of our products and their uses(product photos, usage photos, ambient photos, pictograms & characteristics, etc.). To complete these media packs, we wanted to have 3D 360° visuals of our products so that consumers have a complete and realistic view of the product, beyond a simple "packshot" of the front.

 


The context & challenges of the WD40 Testimonial and the E-commerce Pack

Our goal was to have3D visuals of our WD-40 and 3-EN-UN products. (25 references)

Our challenge: To improve our product pages through rich and detailed media content in order to better educate consumers on the uses of our products and thus obtain a better conversion into sales .

Pack WD40 e commerce WD40 e-business pack

The Retail VR solution for WD40: the e-commerce package 

  • What has Retail VR done for you? 

We chose the e-commerce package solution which allows us to create 3D visuals in GIF and MP4 format as well as back and front views of products.

  • What does 3D bring to the e-commerce experience?

The 3D experience in e-commerce is the closest thing to the in-store customer experience. If the consumer cannot handle the product, they can see it in 360° on the product page.

 

The advantages of the e-commerce pack

  • The consumer can see the product from every angle.
  • Better vision of the product.
  • This avoids disappointment with a product upon receipt.
  • A better presentation of the products. 
  • A possibility to include this package on all e-commerce sites.

Testimony of WD40 and the E-commerce Pack: phy did you choose Retail VR?

We already work with Retail VR on other solutions(In Store Activation, Virtual Showroom). So it was only natural that we turned to them for this need.

The team is already familiar with our brands, which makes it easier for us to talk to them. In addition, we have always been satisfied with the quality of their services (ease and speed of execution). 

Bonus: a great team to work with!

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Are you interested in the WD40 e-commerce package and would you like to know more about the solution? To discuss your needs, we invite you to contact us via our contact form.