Testimony of MSA France on the virtual showroom solution

virtual showroom, Retail VR, MSA testimonial on the virtual showroom solution
Antoine Charneau - 11/07/2022

The context and the challenges: MSA France's testimony on the solution virtual showroom

Company presentation : MSA France

MSA FRANCE has been designing home furnishing solutions since 1995: lighting, sockets, bases, supports, etc. Its customers are professional kitchen designers, fitters and joiners in mainland France and overseas.

 

What was your problem?

Trade fairs are the essential meetings where we meet our customers from all over France to present our new products. Generally due to lack of time, some of our customers cannot join us on our stands and we did not want them to be penalised. This is why the virtual stand allows you to see our new products throughout the year.

virtual showroom, Retail VR, MSA testimonial on the virtual showroom solution

Solution and feedback: MSA France testifies on the virtual showroom solution

How the virtual showroom solution meet your initial problem?

Thanks to the shots taken in the middle of the night just after setting up our stand, thus without impacting on the day's attendance, we now have a virtual space that is faithful to reality, which we were able to easily enrich with descriptions, images and videos to make it complete and autonomous.

What advantages do you see in this solution?

It is important for us to keep a frequent link with all our customers. That's why we've sent them all the link to this virtual space

Those who were unable to attend in person will still be able to still be able to discover the new products on the stand. And this with all the information necessary for a good understanding.

Similarly, as visitors to a trade show visit many stands in one day, the virtual stand is accessible 24/7 from our site. It is very useful for remembering some of the details of their physical visit.

Finally, this virtual space is also an additional support during sales meetings or personalised product presentations.

virtual showroom, Retail VR, MSA testimonial on the virtual showroom solution

How did you experience Retail VR? Testimony of MSA France on the solution virtual showroom

The Retail VR platform is very intuitive, it was really easy and quick for us to create the product sheets and add all the additional content. In addition, the availability of our contact person was a plus in this stage.