How to create buzz with augmented reality filters?

Filtres de RA
Astrid Baron - 06/05/2021

What is augmented reality?

Augmented reality appeared at the end of the 1960s and is a technology that makes it possible to integrate virtual elements in 3D (in real time) into a real environment. The principle is to combine the virtual and the real and give the illusion of perfect integration to the user. It is generally the superimposition of synthetic images (text, pictograms, 3D objects, etc.) on real images. As shopify article said, “Unlike virtual reality, augmented reality is applied in our real world

When we talk about augmented reality, many people still do not have a clear idea of what it represents. Most of the time, we imagine that it is associated with cutting-edge technology, almost inaccessible to everyone. However, augmented reality is being used much more often than we think. More than “500 million people a day worldwide” are using it unconsciously according to the Digimind Blog.

So how do we go about using augmented reality?

What are augmented reality filters?

Simply by means of augmented reality filters. But what exactly are these filters?

Filters are creative layers, colour effects that you add after capturing your photos. They allow you to change the visual aspect of your image by modifying certain settings such as tonality, hues, saturation or brightness,” explains the Numerized article.

On Social Networks, augmented reality filters are everywhere! They allow us to add a touch of fun to our photos or videos, to apply make-up in one click, or to make us look good when we are tired.

If there’s one trend to catch on to immediately, it’s this one. It is winning the hearts of more and more people, taking over smartphones through Instagram, Snapchat and Facebook. These colourful and attractive filters attract the attention of users, and this is not to the displeasure of brands.

But why are brands using these augmented reality filters? And how do you create a buzz with augmented reality filters?

Why do brands use them?

Filtre Avène

Augmented reality filters are a sensation! Brands have understood this and are looking to use this new technology to grow. There are many reasons for brands to create their own augmented reality filters: brand awareness, growth opportunities…

Give the brand a facelift :

There is no doubt that augmented reality filters are the solution to make a mark. They allow brands to show that they are in tune with the times, borrowing the new codes of social networks and thus being up to date. This gives the brand a new look and shows that it knows how to follow the trends of the moment.

Thanks to these filters, brands are seizing on them as a new means of communication and social media strategy.

Promote their products easily :

With augmented reality filters, you enhance your brand image but also your products. Filters are not only used to embellish, they can allow users to test your products in augmented reality.  According to the study from the sensefuel article “70% of consumers said they would be more loyal to brands incorporating AR as part of their shopping experience.”

Thanks to the augmented reality filters, the user can wear your products directly and be instantly seduced!

No more barriers to purchase, he then moves on to an online purchase or a drive-to-store. In the same way as the Ikea brand uses an augmented reality application, the future buyer can also project the image of a sofa or piece of furniture as if it were already in his home. This makes it easier for them to imagine their interior, change the colour and thus obtain a concrete simulation of what they would like. Everything is conditioned to reassure the buyer and encourage him to buy.

Brands advertise through filters! But how can they succeed in creating a buzz and standing out?

How to create buzz with augmented reality filters?

Boost your strategy on Social Networks:

Filters serve as a real marketing strategy and can show the brand image you want! In order to grow your community on social networks, augmented reality filters represent a huge opportunity. “Thanks to AR filters, the interaction rate of your audience is increased by more than 25% on your content“, says the website filtre-story.

The more attractive your filter is, the more your community will want to use it for theirs. From then on, your audience will grow. In the blink of an eye, your filter will be known to millions of users and thus create a whole new audience.

What makes it even more interesting for brands is that the name of the filter creator is always visible. Wherever you are, users will know your brand and will eventually come to see what you are doing.

But for this to happen, you need to be original!

Be original :

Créer le buzz avec les filtres en réalité augmentée

Don’t set any limits. If one word had to be attributed to augmented reality filters it would be creativity. In order to stand out from the competition, attract your customers. Be bold, entertain your audience! Consumers are fond of originality. And for this, several solutions are possible:

  • Like Macdonald, create your own filter featuring your products.
  • Create mini-games that boost your audience by creating interactivity.
  • Use competitions to create a buzz by boosting your brand’s shares.
  • Build a unique and immersive experience through special effects, 3D worlds, etc.

It’s important to stand out from the crowd, but it’s also important to create a filter that matches you. Don’t change your brand image but rather be consistent with it. The goal is not to lose your audience but to make them enter your universe.

Engage through interactivity and create buzz with augmented reality filters :

As the tigrz site points out, “The value for brands is to create a connection with users that goes beyond the simple advertising impression.”

By creating a unique filter, you reach a young and active community, an opportunity for you to increase your economic growth.  You create engagement with your audience. Your brand gets a boost and appeals. 

Your consumers find interaction with your brand and a new bond is created. The more you engage your audience, the stronger your relationship will be and the more it will act as a sales accelerator.

Augmented reality filters therefore provide real added value for companies that are adept at social networking and new technologies.

But filters are not the only ones to use augmented reality.

It can be used for many other purposes that facilitate everyday business.  To find out more about the uses of augmented reality :

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