2020: 100 million consumers using augmented reality
A recent Gartner study indicated that 100 million consumers will actually be buying using augmented reality either online and/or in-store by 2020. In April, Gartner strengthened its case and reinforced its findings with new indicators.
46% of retailers plan to deploy virtual and augmented reality solutions to meet the demands of the customer experience. Retail VR meets this challenge. “The impact of virtual and augmented reality in retail can be transformative” according to Gartner’s chief analyst, Hanna Karki. “Retailers can use AR as an extension of the brand experience. Why? To engage customers in immersive environments and generate revenue.” IKEA’s application, which continues to set the standard in this area, is a good example.
Multiplying v-commerce experiences
VR is not to be outdone. Gartner cites Alibaba and its VR store, Ebay and its collaboration with Myer, or Adidas as examples. Marxent is also a remarkable success story. Therefore, this American company specialized in V-commerce has been working for 2 years with many brands such as Macy’s or Office Depot for selling furniture through virtual reality.
5G: the acceleration vector
The Gartner study came out almost two years ago, but is only now gaining widespread attention because it refers to 5G. 5G will accelerate the phenomenon, speed up real-time rendering and the downloading of immersive videos. 5G will improve the overall experience in a way that’s sorely lacking right now. This will hold true not only for struggling hypermarkets but also for digital channels that are efficient, but lack a rich customer experience.