Retail VR at the VIVATECH event

Viva technology
Astrid Baron - 08/06/2021

Retail VR at VIVATECH 2021!

The first physical meeting after 18 months of confinement! Retail VR will be present at the VivaTech 2021 event with the Pays de la Loire delegation!

From 16 to 19 June Vivatech by Viva Technology: it’s THE INNOVATION and technology fair located in Paris Porte de Versailles. We are delighted to participate in this key event for French tech players, in a new hybrid format: face-to-face and online.

Viva technology

Viva Technology 2019 was :

  • 124,000 visitors
  • 13,000 start-ups.
  • 150+ conferences
  • 125 countries represented

The 2021 event is expected to be as popular as ever, with a few changes. It will be held over four days of virtual presence and two days of physical presence.

VivaTech is an innovation platform, a place for professional meetings and a forum where groups and start-ups come together.

For this new 2021 edition, Vivatech is thinking big and will be welcoming renowned guests:

  • Tim Cook, CEO of Apple
  • Mark Zuckerberg, founder of Facebook
  • Brad Smith, President of Microsoft
  • Dan Schulman, head of PayPal
  • Finally Retail VR of course! :

Retail VR at VivaTech: 100% immersive shopping experiences :

Retail VR offers immersive virtual shops. During Vivatech, you will be able to discover a whole new shopping experience through a web browser or a virtual reality headset.

Looking for innovation and experience? Let’s meet!

Tools dedicated to Trade Marketing and Merchandising :

In this occasion, we will also present the tools to help improve sales and business processes in retail thanks to our different solutions:

InStore Activation : an augmented reality application on mobile or tablet. Firstly, it allows sales representatives, merchandisers, etc. to project the implementation of a commercial device (POS, furniture, shelves, signage) in a point of sale situation. Secondly, it thus measures the impact of the promotion.

Retail Staging : simulate simply and at a lower cost, the implementation of a new customer path or your Merchandising and Trade Marketing operations => FACILITATE / ACCELERATE product launches and new concepts.

Finally, an innovation in the way you present your merchandising, your new products or your packs and concepts :

Viva technology innovation

Through our virtual reality shopper studies we will present how Retail VR immerses your shoppers in a realistic shop experience using virtual reality.

The advantages? This new technology is reliable, agile without budgetary compromise and without a VR headset!

As a result, we invite you to come and see Retail VR at the Vivatech event and to share your projects with us : we will welcome you from 18 to 19 June in the physical booth in Hall 1 and during the 4 days in the virtual booth!